Search Engine Optimisation
“Compared with the same time period last year new website visitor hits have doubled.”
Nigel Brady
Adventure Wonderland
Complete E-marketing Solutions
Managing the approach to a customer on-line is about helping them solve a problem; by understanding how a customer goes about solving problems you can address them in a direct, efficient and sensibly priced manor. If you solve all a customer's needs you will profit from the Internet and by offering to solve continuing new problems a customer faces in a direct, efficient and competitively priced manor you will continue to profit from that relationship well into the future.
Our Services
Our services are bespoke to your requirements but typically would include:
- Strategy consultation
- Competitor analysis
- Keyword identification
- Website optimisation
- Search engine registration and re-registration
- Paid inclusion in directories
- Management of campaigns in Pay-per-Click search engines
- Banner advertising
- Sourcing and management of e-mail campaign lists
- Newsgroup postings
- On-line competition management
- Management of affiliate programs
- Integrated on-line News & Press releases
- Bespoke Content Management solutions
- Monthly reporting & feedback analysis
Search Engine Optimisation
Over the last year the term Search Engine Optimisation has emerged to represent a host of different methods perfected over the last 6 years, designed to join the search criteria of your potential customers with those of your website. Where a good match is found your site will appear higher up the list than that of other potential competitors. The higher you are and the more search engines your site can be found in the more likely people are to visit your site - that means more traffic and more business.
Radikls has developed a range of tactical methods that will ensure your site is found higher in major search engine listings:
- Website optimisation
- Submission & re-optimisation programme
- Effective tracking
Website Optimisation
We work with you to set out some target criteria against which we can monitor effectiveness.
Radikls has built up an excellent reputation for ensuring sites are search engine friendly. We advise on such things as:
- Keywords / Key phrases
- Page Titles
- Descriptions
- Body text
Submission & Re-optimistaion Programmes
Radikls has selected best of breed software and matched that with over 6 years of expertise in preparing sites for search engines. Our research team keeps up- to-date with the ever changing criteria of search engines and utilises that knowledge at every stage of website optimisation.
Once a site has been optimised the next stage of the process is to submit website pages to the search engines on a regular basis. We also re-optimise the pages based on the criteria set to ensure that pages continually match the different search methods of search engines.
We offer a number of service levels that reflect the number of search engines submitted to and the frequency of those submissions (quarterly, every 2 months, monthly).
Selection of the right mix of frequency and number of search engines is critical as over-submission can be as damaging as under-submission.
Dynamic Statistics
It is important that effective monitoring is carried out so that alterations can be made to refine the results and success can be achieved. We believe that monthly reporting is essential to monitor the effects of submissions.