In a recent survey by market research group TNS, it was found that 7 out of 10 people in the UK now own a smartphone. Whilst the biggest demographic of smartphone users are those aged between 25 and 30, it is estimated that more than half those aged between 54 and 65 also own smartphones. These are significant figures and show that more and more of us are relying on internet access for routine activities such as shopping, searching for local products and services, and finding directions or other location-based information. The smartphone not only enables us to lay our hands on information as and when we need it, for example, when searching for a historical fact or an actor we've forgotten the name of, but also allows us to compare prices while shopping or to locate a local business when our PC is not working properly, pipes have sprung a leak, or the car is in need of immediate attention.
As the percentage of those who view websites via mobiles and tablets increases, it is important that you are confident people are getting the optimal viewing experience for their device. Mobile and tablet friendly websites are now a crucial part of web development. This means a website that is “responsive” to all devices, enabling ease of reading and navigation, and to ensure that a minimum of resizing, panning and scrolling is required from the user. This helps your site maintain the “30 second rule” of usability. We know from statistics that the first 30 seconds spent on a website by first time users decides whether or not they continue to use it or look elsewhere. In the case of mobile use, this rule is even more important as there are more distractions around the user to divert their attention and ultimately their custom from your website. A good example of this is in e-commerce. If someone is looking for information about a particular product, then it is often easier to speak to a sales assistant on the high street, than to find it online. This means that the assistant is likely to secure a sale despite the fact that the product might be less expensive if purchased online. Moreover, by providing a the site that is easy to use this will also help boost your ranking in Search Engines, as good usability will ensure that visitors will stay on your site for longer and dissuade them from moving to a competitor whose site is “responsive”.
We were recently contacted by Hove Car Spares who recognised the importance of a responsive website and therefore asked Radikls to redesign their website in this way. We were able to do this for the set price of only £300, and the end result has been to enhance their brand by proving an easy to use online service for mobile and tablet users. This not only means that we are helping them to increase the time potential customers spend viewing their web pages but also enabling them to reach out to even more users by boosting their Search Engine Optimisation. Moreover, as an e-commerce site, Hove Car Spares are reassured that first-time users are getting an excellent online purchasing experience, which will in turn encourage repeat custom. Indeed, this is particularly true of young drivers in the Brighton and Hove area, as those aged between 17 and 24 are most likely to search for location-specific information and to use a location receptive browser like Google Chrome or Firefox.
The honest reality is, that as people become increasingly reliant on mobile devices for everyday tasks, responsive websites are fast becoming a necessity for all businesses. So if you want to stay ahead of the competition, then give as a call on 01202 259187 and we will be happy to provide a quote to upgrade your site to a responsive one.
NEWS FLASH: Google Algorithm change nicknamed "MobileGeddon" due 21st April 2015. Google will check if your website is "mobile friendly" & use results as a ranking factor with Google warning that it will have a significant impact on search results! Does your website pass the Google Mobile Friendly test? Use this link: mobile-friendly check & contact us quickly for a responsive website quote if necessary.